Having an unique and visible personal brand is the key to maximising your results, career potential and job satisfaction for you and those around you.

Communication is the key to everything. According to 'The Top Unwritten Rules to Advancement' report from Catalyst, a critical skill for career advancement and high performance is the ability to be a great communicator and influence others.

The ability to inspire and motivate others is a skill set that demands you be able to access vast reserves of inspiration within yourself. And faced with today’s world, this ability is more crucial than ever.